Spicy Rico Sabroso

Torero, which means bullfighter, was a high-concept restaurant and bar focusing on a fusion of Spanish, Portuguese and Latin American culinary cultures. Cubic was brought on board to solidify the owner’s vision through a graphic identity program that could add clarity and “flavor” to the existing interior architecture and proposed food and beverage menu.

Brand Identity

Such complex offerings gave us the insight to look for inspiration in unexpected places: historic government documents, Latin American street graphics and vintage bull fighting posters. We chose to incorporate old government seals and official document formats, typical of tropical bureaucracies of the early 20th Century alongside hand-painted letters, wheat-paste posters and Spanish tile patterns to pay tribute to the complex layers of history that are common throughout Spain, Portugal and Latin America’s urban landscapes.

Environmental Design