Back to Basics

In an industry drowning in high-end mixology boutiques and over-priced, over-crowded bars, Open Container set out to go back to basics with a simple 40′ shipping container with a killer terrace serving highballs and beer on tap with the best view of downtown Tulsa. Cubic was engaged to develop a visual language that could bring this concept to life. Simple and fun, this brand doesn’t get in the way of a good time.

Brand Identity

Environmental Design