The first of its kind in Tulsa, OK— Cubic developed a name and designed a brand system that encompasses a logo and graphic standards, corporate identity system, interior and exterior signage, packaging, merchandise and uniforms.

Our creative work reflects the industrial nature of the historic 1939 Scrivner-Stevens Co. Grocery building located just off historic Route 66, while also acting to modernize the look and feel of this “Mother” road on its way to rapid revitalization. In addition, it’s minimalist feel allows the eclectic range of retailers, chefs, manufacturers, craftsmen and patrons to further define its personality into the future as it becomes a thriving community cornerstone.

Scope of Work

Name Development
Brand Identity
Interior and Exterior Signage
Merchandise Development

Identity System & Collateral Materials

Environmental Design & Wayfinding

We worked in collaboration with one of our favorite architecture studios in town – Selser Schaefer Architects – integrating the brand narrative and language throughout the space. Our approach was to honor the overall aesthetic of the building highlighting functionality, materials and overall customer experience.