Engineered to Perform
Cubic helped MIRATECH solidify its leadership position in the highly specialized field of emissions control for stationary industrial engines by enhancing its brand. Through brand planning, we recognized the brand essence of this dedicated band of engineers who were simply unwilling to fail. We developed their positioning line – Engineered to Perform – from that essence and added a sophisticated, consistent communications system more representative of this highly engineered solutions developer.
Scope of Work:
Advertising & Marketing
Analytics & Measurement
Branding Strategy & Development
Media Planning & Buying
Responsive Web Development
Additional services include media planning, buying and monitoring for print and on-line placement.
Following the development of a comprehensive messaging strategy, Cubic created a series of collateral pieces to engage multiple audiences with relevance and accuracy across all channels.