Engineered to Perform

Cubic helped MIRATECH solidify its leadership position in the highly specialized field of emissions control for stationary industrial engines by enhancing its brand. Through brand planning, we recognized the brand essence of this dedicated band of engineers who were simply unwilling to fail. We developed their positioning line – Engineered to Perform – from that essence and added a sophisticated, consistent communications system more representative of this highly engineered solutions developer.

Scope of Work:

Advertising & Marketing

Analytics & Measurement

Branding Strategy & Development

Environmental Design

Graphic Design

Identity Development

Media Planning & Buying

Responsive Web Development

Corporate Website

Brand Identity & Standards


Additional services include media planning, buying and monitoring for print and on-line placement.

Corporate Collateral

Following the development of a comprehensive messaging strategy, Cubic created a series of collateral pieces to engage multiple audiences with relevance and accuracy across all channels.