The mountains of McCurtain County, Oklahoma, are full of the unexpected. Our task was to make the gorgeous cabins in the woods not so unexpected. With a well-known state park in the center of it all, we developed a brand system that connects everything and makes it much easier for a visitor to find out what else is around the Beavers Bend. You never know – it just might be Bigfoot.
Responding to the ever-present challenge to maintain brand relevance and freshness over time, we re-visited our approach to messaging, design and overall positioning for McCurtain County. The result was a series of concepts that expand on the work we have been doing over the last few years and opens up new and exciting possibilities for the future. Once again, we partnered with our friends from Retrospect Films for the the video production components of this project.
