When the founder of the McNellie’s Group called us and presented a single green and mustard yellow plaid carpet tile as the inspiration for his next concept, we knew we were all in!. Dust Bowl Lanes & Lounges is a retro-inspired tribute to the bowling alleys and lounges of the 1970s located in Tulsa, OKC, and Little Rock. Cubic developed a brand language around the concept of “Winsconsin Chic” that is expressed in every detail of the entire bowling experience: From typography to color and messaging, this is a whimsical and nostalgic brand that is certainly loved by many.

Logo & Brand Identity

Exterior Signage

Interior Design & Environmental Graphics