When city leaders wanted to name the rezoned portion of downtown Broken Arrow to an arts and entertainment district, they chose to honor a rich heritage from a city founded in 1902.

Early civic leaders saw the need to beautify the city’s original landscape of sparse prairie land and called on residents to adorn it with bushes, trees and flowers. Rose bushes were a popular choice and soon travelers nicknamed Broken Arrow the “City of Roses.”

Today, civic leaders are once again transforming the landscape by reviving the historic downtown area to breathe new life into the heart of Broken Arrow and return it to a gathering place for all residents.

 

Visual Identity

Cubic designed and developed The Rose District brand and identity.
Cubic designed and developed The Rose District brand and marketing graphics.

Website

Cubic designed and developed The Rose District brand and website experience.

Various Applications

Cubic designed and developed The Rose District brand and environmental graphics.
Cubic designed and developed The Rose District brand and environmental graphics.
Cubic designed and developed The Rose District brand and marketing material.
Cubic designed and developed The Rose District brand and environmental graphics.