Self-made Energy

The communities of Lea County, NM had a vision: to build a rec center that becomes more than a place to meet and work out. They wanted a center that would represent the self-made energy in this unique place and become a source of inspiration to all. We wanted its brand to do the same. From its name to its visuals, we created a brand for CORE that reflects this remarkable building and the resilient people who built it.

Brand Identity

Logo Reveal Video