Practical Thinking

Boxyard is an urban shopping and entertainment center built entirely out of shipping containers. We developed a brand platform that embraces the very source of its architecture, resulting in a logical system that is highly utilitarian and unapologetic about its simplicity.

Brand Identity

Taking inspiration from iconic visual systems from around the world, our solution eliminates complexity by minimizing the possibility of confusion from both tenants and visitors alike.

Exterior Signage/Wayfinding

Cubic designed the exterior color scheme and wayfinding system, contributing to the overall look and feel of the built environment. We continue to consult with the Boxyard team on ways to expand the brand.