Modern Mavericks

The three counties of Hampden, Hampshire and Franklin form what was called the Pioneer Valley in Massachusetts. Cubic was hired to develop a new unified name and brand for this collection of independent-minded folks who aren’t afraid to argue. Brand research and development drove a strategy that produced a diverse brand ecosystem for these modern mavericks from Western Mass.

Brand Identity

Cubic did brand planning, naming and outdoor concepts for Western Mass.
Cubic did brand planning, naming and ad concepts for Western Mass.
Cubic did brand planning, naming and ad concepts for Western Mass.
Cubic did brand planning, naming and ad concepts for Western Mass.
Cubic did brand planning, naming and apparel concepts for Western Mass.